A tribute to Hal Riney

I woke up this morning to an email from a friend notifying me that Hal Riney passed away. He died of cancer on Monday, March 24. He was 75. I was never formally introduced to Hal. He didn’t know who I was. But at one point in my life, my business cards had his advertising agency’s name on it. Right after grad school, I worked at Publicis & Hal Riney Advertising in San Francisco. I was an account planner, the person who uses research to help craft the advertising strategy. The advertising world just lost a legend.

Who was Hal Riney? First there was Howard Gossage, but then there was Hal Riney. Hal is credited with establishing San Francisco as a hotbed for great, creative advertising. He started out in the mailroom of BBDO San Francisco. Nine years later he was their creative director. In 1976, he moved to Ogilvy & Mather. He later opened his own shop and called it Hal Riney & Partners. He never forgot his roots. A huge picture of David Ogilvy hung next to his office. According to newspaper reports, former Hal Riney employees started no less than 28 advertising agencies. He mentored a generation of creative advertising talent.

Before Hal started catching national attention with his ads, most of the great creative advertising came out of New York or Chicago. Hal gave a Western flavor to advertising. Hal grew up in a small town in Washington state. He sprinkled images from his childhood into his ads: farm houses, pickup trucks, children holding American flags at 4th of July parades, wheat fields, men in overalls, and early morning sun rises. Many of his ads were wrapped in this ‘feel good Americana.’


Here is Hal's famous "It's Morning Again in America" spot for Ronald Reagan's 1984 presidential campaign. Hal is doing the voice-over in this ad.






Hal also wrote the Bartles and Jaymes Gallo wine cooler ads. Remember these two old men sitting on a porch?





How about those great Saturn ads about “A different kind of company. A different kind of car.”





Here is the best classic Saturn commercial available YouTube. Ya, ya, it is a Canadian Saturn ad, but with the same heartland values.




What was Hal like? By the time I worked at the agency (1999-2000), Hall was semi-retired. He worked on a few accounts, but he wasn’t very visible. Most of what I know about him comes from other employees and what I have read. (I have a huge file of newspaper articles about Hal and his agency that I started collecting even before I worked at Riney.)

So what did other say of him? He was old and crotchety. Hal and I once almost bumped into each other when I accidentally took the service stairs out of the building. I found out later that those service stairs were off limits to employees. He liked to come and go without seeing people. He actually didn’t like to be bothered with his employees. He once made a joke at a holiday party that he used the annual party to see (not know) the people that worked for him.

He was a copywriter, an old school copywriter. I have read many a story about Hal writing copy at his typewriter with a cigarette hanging out of his mouth and a little bourbon at his side to keep the creative juices flowing. It is hard to imagine this happening in an ad agency now. Wait. Back up. I guess it depends on the agency.

To Hal, it was all about the creative work---not client relations, not the media plan, not the research. This emphasis was on the creative aspect of advertising which explains why the creative department ran the agency. I remember we had to struggle to keep account planning (research) active in each account. Research wasn’t really appreciated. There was even rumor that he didn’t even know what account planning was. (Account planning started in the UK. The concept started making its way to US agencies about 15 years ago.) I think he did know, but chose not to remember because to him, good ads were based on gut and intuition, not research.


He also had a reputation of hating technology. For example, he did not allow agency employees to have voice mail! If we were not at our desks, two older ladies (who had been with Hal Riney for many, many years) answered our phones and gave us messages on cute little pink notes. Hal did this because he did not want clients and agency executives interacting via recorded messages. He wanted his people to talk directly with clients.

The opportunity to talk directly with agency people was a blessing to me when I was looking for a job. After sending my resume, I left countless voice messages at all of the ad agencies in San Francisco. Of course, nobody returned my call. However, at Hal Riney, the director of account planning actually answered his phone and I got to talk to him personally! This is how I got my first interview, which eventually led to a job.


Hal’s advertising style resonates with me. I grew up in Hal’s America. It was “Morning in America’ everyday in my little home town on the eastern plains of Colorado. His ads captured the good side of grown up in small town USA: the community, the work ethic, the wholesomeness. I know all about this and the emotional power of these images.



I am saddened by his passing and that it was cancer that took his life. Hal wouldn’t like this cliché, but I think he is still cranking out great copy on his Underwood typewriter in his soft-focused, romantic version of America.

Our Visit to MD Anderson

A little over a week ago, David, Emma and I went to MD Anderson Cancer Research Center in Houston for a second opinion regarding my case. I am in remission now and we wanted a second opinion on how to remain in remission. My oncologist here in Austin encouraged us to go.

I could tell we were dealing with something much, much bigger than my clinic here in Austin by simply the amount of paperwork involved. In preparation for our visit, I filed out numerous medical history forms - both online and hardcopy. I had all of my medical records sent to MD Anderson from all of my Austin and Baylor doctors. I collected all of my CT and PET scans and reports on a disk. I interacted with several MDA new patient personnel via phone and email for a week before my visit. I felt like I was applying to grad school all over again. We had high expectations.

These high expectations were shot down after only a few minutes with our doctor. (Folks in the South often soften criticism of others with ‘bless his/her heart,’ so here we go…) Bless his heart, this doctor was one of the most arrogant, patronizing people David and I have ever met. We were asking questions about the potential relapse of a life threatening disease here and we get attitude?

David and I have been in and around academic circles, so we are familiar with attitude that comes with tenure, publishing, grants, fellowships and so on. We can deal with attitude if we get information. This was the most galling and frustrating point. This doctor could not answer any specific questions regarding my case because he would only comment on tests, scans, or treatment done at MD Anderson. Since this was my first visit, all the information we received was very general in nature. It was clear he had not read my file.

Here are some Q & A examples to give you a flavor of our meeting….

Q & A EXAMPLE 1
David: Do you recommend that Gigi participate in a clinical trial to prevent relapse?

Doctor: Of course, I recommend all my patients participate in trials to advance science.

David: Yes, but will it benefit Gigi specifically?

Doctor: I have no idea. That's why it's a c-l-i-n-i-c-a-l t-r-i-a-l (spoken very slowly with every syllable carefully enunciated).


Q & A EXAMPLE 2
Gigi: Am I eligible to participate in this clinical trial given my situation?

Doc: I have no idea. What is your situation?

Gigi: Well, let’s see. I was diagnosed with large cell, intermediate grade, B cell, stage 3-B non-Hodgkins Lymphoma.

Doctor: You must also be considered high risk according to the International Prognostic Index which is based on 5 factors.

Gigi: So, am considered high risk?

Doctor: I have no idea.


Q & A EXAMPLE 3
Doctor: Do you have any other questions?

David: Well, are there any other questions we should be asking?

Doctor: Looks like the high in Houston will be about 80 degrees today. (Doc then stands up and walks out the door.)


I am so glad David was in the room with me. I would have felt very, very bad had I been alone. With David with me, the whole interaction just became comical. As soon as the doc left the room, I put my hands up to my face and shook my head a la Jon Stewart from the Daily Show. Then David and I just laughed. Thank goodness for laughter.

The next day, I called the patient advocate to express my concern. This woman was great. She listened. She sympathized. She apologized. She said this doctor’s style can be abrasive, but that she has seen him go beyond the call of duty for his patients.

There were some good things that came out of this meeting. I am now in the MD Anderson system. So if I do relapse and need to return, I am already set up as a patient. Moreover, perhaps there was a reason this well published, nationally recognized lymphoma specialist seemed annoyed with us taking his time: I am in remission! He sees patients that are in active treatment fighting for their lives. I am not very interesting to him because there is not much he can do for me now. And what a blessing that my case no longer causes doctors to jump into action. Yes, I am in remission. My life is no longer in jeopardy. The doctor was probably like, “This is ridiculous. You are in remission. Step aside, lady. I need to go save some lives now.”

Godspeed, doctor guy. Godspeed.

Hair Update

My hair is starting to grow back. I currently have tiny, tiny peach fuzz all over my head. At some point, when I am brave enough, I plan to go without my wig. Hopefully, my buzz cut will make me look hip, like an athlete or an activist or a musician, rather than a cancer survivor. I look forward to getting rid of the wig. It is getting hot in Austin. Also, the short fuzzy hair under my wig makes my head itch even more.

Emma loves my soft, short fuzz. She likes to pat, kiss and caress my head. She calls me “Hairy” now. She says I look adorable.


Here is a picture of Emma’s bald parents. Some cancer bloggers post pics of themselves showing their baldheads. I am not that brave, just kind of brave. I can only show the top of my head, which actually matches nicely with the top of David’s head. This picture was taken about a month ago. Since this picture was taken, the long wispy strands of hair have fallen out and new hair has started to grow back.



Here is how the top of my head looks now. This is my Tibetan monk look and pose.

Why all the posts about the election?

The title to my blog says ‘Stories of cancer and beyond.’ However, given the nature of my last three posts, it might appear that I have moved beyond cancer and into a political world. Actually, cancer is in my life more than ever and it is one of the reasons I am so interested in this election. As the saying goes, ‘the personal has become political.’

Basically, I am passionate about the need to change our health care system. I am fortunate in that I have great insurance through David’s work. Even with health insurance, we have spent $2,026 on my care. This is nothing compared to the full cost of my care. According to the insurance receipts, the full cost of my treatment to date is $161,419. I look at this figure and my heart skips a beat. I am ever so thankful that we have insurance. Not everyone is so lucky. Nearly 45 million Americans lack health insurance and about 16 million more are underinsured.

Now think about the 1.4 million people that were diagnosed with cancer last year that are among the noninsured or underinsured. When I was first told that I had cancer after my biopsy at Baylor in Dallas, I was numb to my own situation. Instead, I was sad for all the other people that had cancer that didn’t have health insurance. Perhaps focusing on the plight of others was a coping mechanism on my part. In time, I slowly accepted my diagnosis, but I remember the first pangs of sadness were not about me.

Beyond financial devastation, the lack of adequate insurance can mean the difference between life and death. According to a new study by the American Cancer Society, “uninsured patients are far more likely to be diagnosed with advanced stage cancer than those with private insurance.” It makes sense. Those who lack insurance or who are underinsured don’t get the necessary cancer screenings or ignore symptoms until it is too late. There is a direct link between health insurance and cancer survival rates.

As for me, I will never be able to get health insurance on my own because I have a big ugly “C” stamped all over my file. I am now a member of the high-risk pool with a pre-existing condition. From a health care perspective, it seems counter intuitive that those that need health care the most are the ones denied coverage.

I have been sad recently…because I am tired of being tired, because my body aches and I walk like an old woman now, because I am worried that this cancer will come back (there is a 50-60% relapse rate), because I lost my thick eyelashes and dark eyebrows, because so many people will have to face cancer without adequate insurance. Like my Dad used to say, “this too will pass.” My personal aches and pains will go away and my hair will grow back, but I will continue to worry about our national health care system.

An evening with Hillary

I am back. I have been away from my blog for some time for several reasons: I have been very tired (still). Almost three weeks since my last chemo, I am still physically weak. I have been napping a lot. In addition, even though I have been tired, I have pushed myself to attend several political rallies. Texas felt like the center of the world before the Texas primary on March 4. Both Clintons and Obama made appearances in Austin. To me, this election feels historic and I wanted to experience the events. Needless to say, all this political activity has wiped me out, yet provided plenty of material for my blog and now my latest Internet activity, YouTube videos.

The night before the Texas primary, I attended yet another rally. This time I went to see Hillary Clinton.

I arrived at the Burger Center for Hillary’s “Solutions for America” rally 30 minutes early in hopes of getting a good seat. It was cold and windy. I immediately made friends with all the other people standing in line around me. We were all suffering out there, but it was fun to kvetch with everyone.

I made special friends with an older African-American couple standing in line ahead of me. They have been Clinton supporters since 1992 when Bill first ran for President. The gentleman (who was a judge and big Clinton donor) showed me a picture of himself and Hillary from 1992. I guess they liked me because just as we entered the building, this nice man gave me his extra “special seating” ticket. For the third time in a week, in yet another serendipitous turn of fate, I was given the opportunity to see a political figure up close.

This “special seating” ticket was a mixed blessing. This ticket meant I got to stand ‘mosh pit’ style right next to Hillary’s platform in the middle of the stadium. Everyone else without tickets sat in the bleachers. And stand I did. I got in the mosh pit a little after 6 PM. Hillary didn’t come out until about 8:30!

Since I attended both Obama and Hillary rallies, I think a little ‘compare and contrast’ is in order.

THE MESSAGE AND DELIVERY.
So much for the simple characterization that Obama is the one that stirs passion and optimism while Hillary is the policy wonk. Based on my little 2-event sample, the roles were reversed. It was Obama who stood behind a lectern and read a speech heavy on policy statements. Hillary was the one who just held a microphone and worked the audience into a frenzy with lots of applause lines and talk of optimism and the future.

Obama’s delivery was contained. He used little arms movements and stayed behind his lectern. Hillary was more physical. She waved her arms and moved around the stage like a southern preacher. After each applause line, she would smile, nod her head and survey the crowd until the cheers and clapping stopped.

THE ATMOSPHERE.
I was struck by the quiet energy of Obama’s “Town Hall Meeting.” You could tell the crowd was willing and ready to whoop it up, but the event managers contained all that energy. Before and after Obama spoke, I could hear music, but it was played softly. No banners or posters were allowed. There were no warm-up speakers and Obama came on stage in a timely manner. Certainly, the crowd went wild when Obama entered the auditorium space. People were falling all over themselves to shake Obama’s hand as he left, but overall the energy level was muted compared to Hillary’s rally.

In contrast, Hillary’s rally was a rally by every definition. First of all, we all had to wait over 2 hours before Hillary showed. Perhaps the late 8:30 arrival time was intentional, a public speaking technique to create a crazed, euphoric sense of anticipation. During the waiting time, various guest speakers warmed up the crowd. It felt like a high school pep rally. Official and homemade Hillary posters were everywhere.

The event organizer (the same young guy that I saw at Bill Clinton’s rally at UT) came on stage and started throwing T-shirts into the crowd. He would tease the crowd by faking throws. The crowd loved it. Then one of the UT “Hillary for President” campaign leaders led the crowd in several Hillary cheers. Just like a football audience, we followed her cheer…”When I say Hillary, you say Texas…Hillary, Texas. Hillary. Texas.” When they left, we all continued to entertain ourselves by doing several rounds of waves.

THE CROWD.
The Obama crowd looked like an Austin crowd…people you might see at Whole Foods or at REI. It was mostly white with a heavy contingent of black folks. I saw very few Hispanics, yet the crowd broke into several rounds of “Si se puede” just before Obama appeared.

In contrast, Hillary’s crowd was about 85% Hispanic and the majority women. The only African-Americans I saw at Hillary’s rally was the nice couple in line ahead of me that gave me their extra ticket. Overall, Hillary’s crowd felt a bit down scale, more of an HEB grocery store or even Wal-Mart crowd. When Dolly Parton’s “9 to 5” song started to play, all the 40-plus Latina women around me sang the song in unison. The song is like a hard working gal’s anthem. I think Hillary knows this.

It was quite amazing to see the actual faces of the demographic descriptions of each candidate’s voter base.

Quite frankly, both my inner Whole Foods and Wal-Mart (I often deny my inner Wal-Mart) were at home in both crowds. Perhaps my comfort level in both rallies is a reflection of the conundrum currently facing the Democratic Party. Both candidates touch the same core values of a progressive’s heart and mind: optimism, hope, and idealism for such things as education, the environment, and health care. Yet they split the segment that shares these values based on gender, age, education, income, ethnicity, and location of residence.

Below are my two YouTube videos from Hillary’s event.

HILLARY IN AUSTIN 3.3.08





THE LOVELY CHELSEA CLINTON

A morning with Barack Obama

I got to shake Barack Obama’s hand on Thursday. It was a nice firm shake. His fingers are long and thin. The back of his hand is veiny, but the palm of his hand is very, very smooth. He looked into my eyes and flashed that Hollywood smile right at me. I was charmed. So much so, that it took about an hour for me to regain my equilibrium.


Here’s the story….Obama spoke at the Austin Convention Center at a so-called “Town Hall Meeting” on Thursday (the night after Bill Clinton spoke at UT). Obama people were passing out tickets for the event on campus. David picked up a couple of tickets. I later read that only 2,000 tickets were passed out.

I have been following this election with great interest. I usually love candidates, products, and services that are symbolic and emotional, yet I don’t “get” Obama. I wanted to go to see him in person because I wanted to try to understand the Obama movement. I wanted to feel the love and sing ‘Kum Ba Ya’ with all of his supporters.

David and I arrived late to the Austin Convention Center. David needed to make a pit stop. I went on ahead of him and told him I would meet him inside the meeting hall.

Everyone walked through a metal detector and had his or her belongings checked before entering the hall. I was a little disoriented when I walked in. Last time I was at the Austin Convention Center, the entire building was filled with Katrina refugees. I worked as a volunteer sorting donated clothes and folding towels. Instead of rows and rows of cots, this time I saw people sitting in stadium style bleachers arranged around a podium in the middle of the hall. The room was full of quiet energy as everyone waited for Obama to come out.

I made my way to one of the bleachers and waited for David to join me. A few minutes later, one of the event organizers came up to my area and announced that he had one seat available on the first row right behind Obama. This person would be part of the backdrop for the cameras. “Any takers?” he asked. All of us sitting there looked at each other. The woman next to me looked at me and said, “Go for it.” So I did.

This young man escorted me into the roped off, secured area right behind the podium. We passed those very interesting secret service guys, then he pointed to my seat. Yep. I was on the first row. Nothing between me and the back of Senator Obama. I had my camera and video. I was ready to go.

When Obama came out, everyone rushed to the ropes to get a better view. With my camera rolling, I got some amazing video footage. The crowd went wild. My heart was beating. My hands were shaking. I felt like a rock star was walking in.

The actual speech had few applause lines and more policy statements. I later read that his Austin appearance was a departure from his usual high-energy stump speeches.

With the cameras pointed at Obama and on to me, I was very aware of my role as a prop. I tried to clap on cue like everyone else. I actually did make it on the 6:00 and 10:00 local news. I was only on the screen for about 5 seconds, but I recorded the news, so I can pause and watch myself in amazement.

At the end of the speech, Obama started working the crowd. He was shaking hands and holding babies. As he got closer to me, I could hear the secret service men tell everyone not to push. He got closer and closer and closer to me. I put my hand out. Barack shook it. We smiled at each other. The women next to me squealed when he shook her hand. Marvin Gaye was playing on the loud speakers. I was feeling the love.

Here are some pictures from the Obama event. Please excuse the quality of the pictures. I need a better camera.

The press pool.









The cameras.









Obama’s podium.












Obama’s back.









Obama’s face (in a tight, unfocused, close-up).









Here is one of my first attempts at a YouTube video. Enjoy.